Hudl is a leading sports analytics company, providing a platform for storing and analyzing video footage from high school, club, and elite athletic teams—boasting the second largest video storage capacity after YouTube. In its mission to enhance game capture capabilities, Hudl has released several lines of cameras, including the Focus Flex, which leverages machine learning to track the ball in real time, ensuring that coaches never miss a second of the action. During my internship, Hudl was launching a new camera line, the Focus Point, designed for static-mount installations.
As a Product Designer at Hudl, I played a key role in bridging the gap between the product and its users. My responsibilities included gathering and synthesizing customer feedback, which came from a diverse user base that extended beyond coaches to athletic directors, parents, media teams, and athletes themselves. I created detailed personas, conducted interviews, and wrote surveys to gather insights that informed the next-generation designs for Hudl’s apps.
Many of the screens I worked on were in the early stages of development, primarily driven by engineering teams and in need of design refinement. One significant project I took on involved designing a camera preview screen. This screen needed to be intuitive, horizontally aligned, and capable of allowing users to adjust settings such as zoom, focus, and tilt directly within the app. Given that many cameras were installed in varied locations—on ceilings, in right or left field, or on goalposts—ease of use was crucial.
A significant challenge was optimizing the "boot-to-record" time to maintain a competitive edge against our primary rival, Veo, whose dominance in global football was a major consideration in our designs. With upper management prioritizing quantitative data to present to the board, our goal was to reduce our time by 10 seconds to surpass Veo. This required rethinking the entire app flow before progressing to higher-fidelity designs. I frequently revisited the user flow throughout the design process, adapting to engineering updates and management feedback, while pitching solutions that accounted for the happy path, sad path, and edge cases.
Examples Below:
Graphic overview of cross-department collaborative work I did during the summer
Existing Camera preview UI during setup:
Design Iterations for Camera Live Preview + Adjustment UI:
Work in Dovetail to create personas:
